Broadband internet, Wi-Fi compatible cell phones, laptops and tablets and social networking services as kings of the Web: we live in the age of communication. And this fundamental characteristic of today’s society is something that no company should ignore. In truth, the best course of action is to ride this wave, like any other trend, and exploit it for the good of the company. If you don’t already have one, create a simple, accessible communication channel between your company and your clients, and further invest in its development if you already have one established.
Customers want more than just the satisfaction of purchasing a quality product. They want to share their experience and communicate their impressions.